Bhubaneswar, Odisha; June 26, 2025: Vedanta Aluminium, India’s largest producer of aluminium, unveiled a grand sand sculpture of Lord Shree Jagannath at Puri International Beach as part of the Rath Yatra 2025 celebrations.
The majestic artwork has been crafted by renowned sand artist Shri Manas Kumar Sahoo, whose creations have earned him global recognition. Spanning 15 feet in length and 6 feet in height, the sculpture was made over two days using 10 tonnes of sand. Adorned with vibrant colours and a delicate garland of flowers, it beautifully portrays Lord Jagannath bestowing blessings upon devotees. The sculpture has become a centre of attraction for pilgrims and tourists alike.
The masterpiece was praised by Padma Shri Pravakar Maharana, a celebrated sculptor and heritage conservationist from Konark, further cementing its cultural significance.
Speaking on the occasion, Rajiv Kumar, CEO, Vedanta Aluminium, said: “Rath Yatra is not just a festival; it is a celebration of faith, community, and the timeless bond between Lord Jagannath and his devotees. At Vedanta, we are honoured to support and celebrate this sacred tradition through sand art, which is deeply rooted in Odisha’s culture.”
Vedanta Aluminium proudly supports Rath Yatra celebrations every year, reaffirming its commitment to preserving Odisha’s spiritual and artistic identity. This year, Vedanta Aluminium will organize several key initiatives during Rath Yatra and Bahuda Yatra, including the distribution of hot meals through ArnnaChatra-Bhandara, drinking water, and breakfast for devotees. As part of the celebrations, a soulful Bhajan Sandhya will also be hosted, accompanied by the serving of Mahaprasad and Nirmalya Prasad.
Beyond cultural celebrations, Vedanta Aluminium remains steadfast in its commitment to empowering local communities through quality education, healthcare, sustainable livelihoods, rural infrastructure, and grassroots sports and culture. These efforts underline Vedanta Aluminium’s commitment to driving transformation within and beyond its operational areas, fostering a sense of community contribution towards the overall growth and advancement of Odisha. By collaborating closely with local authorities and community stakeholders, the company ensures its interventions lead to tangible socio-economic progress. Rooted in the ethos of care and partnership, Vedanta’s social impact initiatives have touched the lives of 1.5 lakh people across 67 villages of Kalahandi and 5 lakh people across Odisha.
